This is us

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GP Generate is an independently owned media first advertising agency that focuses on innovative media led ideas. As a community of forward thinking creative minds, we promote a culture that nurtures both independent thought and collaboration. We value relationships – among ourselves, our clients, our partners, and our media consumer – prioritizing user experience to develop groundbreaking campaigns.



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Hay Liong "HL" Gan started his career on the Sony Theatrical account at McCann Erickson and has since worked on a number of accounts that range everything from Luxury to Travel to Automotive. His media expertise covers everything from traditional to non-traditional media. As an avid golfer, certified yoga and spin instructor and two time Ironman, HL is determined to keep his heart pumping.

Steven Page started his career in New York and has brought many schools of thought to this partnership. His experience covers nearly every type of client and media. Steve loves the outdoors whether it's rafting the Grand Canyon or hiking the jungles of Costa Rica.