https://www.gpgenerate.com/home daily 1.0 2025-09-09 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1611690670401-FFITXNUHOR2W92Q0Y4QE/bottles-medium.jpg Home https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1605901025097-QIS9K1KHNNYBY97V3XRZ/solutions.jpg Home https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604336726942-FUZ9MWALBV8YQTMQ9XNC/capabilities.jpg Home https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604338672199-R5N8PJO36URR3WPD3OP8/analytics.jpg Home - Advanced Analytics We are data nerds at heart. Our team digs deep, and we customize all of the data we deliver. We leverage custom dashboards, bringing together disparate data sources to get a holistic view of your business. We mine for top insights — based on your defined goals. We then apply what we learn in real-time, seeking ways forward to discover your next move. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604336865694-8CRKNIKFIBP2Y87T0SQ5/sem.jpg Home - SEM Search is complicated. Our team helps you capture consumer attention by targeting messaging across all search outlets and studying data in real time to make smart optimizations. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604335081765-5D6CMF95BXC3547JXFJI/digital.jpg Home - Digital Our world class digital solutions give clients full strategic insight and efficiency for every campaign. We can approach all things digital — including Retail Media, Display, Mobile, Video, Native, Email, and Advanced TV. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604337297738-9NLWVXGTPFIPRB095YZ9/social-media.jpg Home - Social Our social team gets social marketing. We have expertise in social strategy, content management, influencer marketing, community management and paid social tactics. We believe that social platforms provide the opportunity to spur genuine engagement with consumers. It’s about starting a conversation with your people. Moving away from broadcasting a message, we understand how to create a true connection between brand and customer. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604336691430-SH01MVZCOEYLPQLGT8VL/multi-culture.jpg Home - Multicultural From inception, we have focused on the multicultural aspects of campaigns. Our ability to spark conversations surrounding multicultural marketing not only comes from deep research, but also from the heart of our own community. In today’s world of ever growing focus on minorities, having experience of successful campaigns that are inclusive, sensitive and well-targeted is essential for any client entering this space. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604338223918-LUIB23FSM99CEANAMZK3/experiential.jpg Home - Experiential We like to think outside the box. By executing unique consumer experiences or alternative “place based” executions, we aim to provoke memorable touchpoints between you and your customer. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604338072272-EWGPREW0IK6PINSIRR84/traditional.jpg Home - Traditional Our expert foundation is based in traditional media and grown from there. With broadcast television, radio, print and outdoor planning/buying teams, we understand each channel to maximize reach, frequency, and premium placements that will enhance a client's campaign. Our teams also look to enhance every paid effort with added value in order to make your dollars stretch further. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604336465693-8DRTXART17Y9Z3ULBX4G/performance.jpg Home - Performance Media We have our own dedicated in-house, hands on the keyboard team working with best-in-class DSPs — to deliver transparency and efficiency. The team’s work encapsulates all things performance related: social, search, programmatic, e-commerce, and advanced analytics. We monitor campaigns in real-time to ensure delivery of your campaign KPIs. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1607472312014-KRDSJWK3CMC7WOPQEMD7/factoid-01-d.png Home - Over a Decade in Business We have over 50 years of advertising experience and knowledge, which has led to a steady year-over-year growth not only for us, but also for our partners. As you can see, we’ve staffed our company to be multi-faceted, as well as lean, nimble and fast. We also believe in committed engagements. We succeed when you succeed; we’re in it to do good work first and foremost and foster a meaningful partnership. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604517914009-A6NVQ1WH3CQTNLX8DC4O/factoid-02-d.png Home - Built to Scale At GP GENERATE, we’re serious about growing your business. Rapid growth is never easy, but we approach this by assigning only the best talent to work on your campaigns and projects. We also have welcomed new business due to our track record in driving results. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1607969732769-QRRQ2IVLLMRYA5QEVKHR/GPS-logo-color-med.png Home https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604518035280-NU92H2ZRCZ4MBW2XLAFK/factoid-04-c.png Home - Community + Self Care = Good We believe in self care, mental health and the physical well being of our staff. We ensure our team has all of the tools needed to cope with life’s challenges, both at work and at home. 2020 has shown us that when we come together as a community to support one another, we can get through the toughest of times. We’ve held yoga sessions at work and when we can’t be together, we’ve provided hosted weekly meditation hours for our team members as well as mental health days to ensure our people feel at their best when at work. We aim to be balanced on the inside as well as on the outside. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1608582890607-F8KXGWK1GADVAT3B31CM/factoid-03%E2%80%93d.png Home - We’re All About the World View We take our staffing very seriously when it comes to inclusion and diversity, and we’re proud to share and talk about it. We’ve taken great efforts to ensure diversity on our staff. This has led to a collective group that is more than 50% female, and the vast majority of the company is composed of people of color. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604526316097-X1TNL4YT4YC7U0219HLW/Factoid-05-c.png Home - For a Lean Agency, We Play a Big Game We’re proud of our year-over-year growth. This is proof that our customers have learned to trust our instincts, because we work hard to understand their market needs and opportunities. We work with gusto, and we have the stats to prove it. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/0a9d8c87-777e-4a56-b35d-0c69995368fa/Untitled+design+%281%29.png Home - Meet Krissy https://www.gpgenerate.com/industry-focus daily 0.75 2025-09-09 https://www.gpgenerate.com/industry-focus/gp-generate-helped-lobos-1707-show-up-at-the-intersection-of-conversation-and-culture monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1757460212544-F3620CMOCOISKEACB8GN/1757024514705.jpeg Industry Focus - GP Generate helped Lobos 1707 show up at the intersection of conversation and culture https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1757460212395-YLXPIZ4ETNR9GRIVN8OS/1757024506455.jpeg Industry Focus - GP Generate helped Lobos 1707 show up at the intersection of conversation and culture https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1757460213645-JOPTNRGZEGBBW1KDT3EE/1757024518625.jpeg Industry Focus - GP Generate helped Lobos 1707 show up at the intersection of conversation and culture https://www.gpgenerate.com/industry-focus/lexus-golf-gx-concept-at-monterey-car-week monthly 0.5 2025-09-09 https://www.gpgenerate.com/industry-focus/matthew-carter-reel-has-joined-our-team-as-our-new-director-of-programmatic monthly 0.5 2025-09-09 https://www.gpgenerate.com/industry-focus/dan-galaraga-has-joined-our-team-as-vp-of-integrated-media monthly 0.5 2025-09-09 https://www.gpgenerate.com/industry-focus/were-thrilled-to-announce-and-welcome-la-metro-as-a-new-client monthly 0.5 2025-09-09 https://www.gpgenerate.com/industry-focus/five-key-takeaways-from-razorfish-x-vice-media-groups-the-metaverse-a-view-from-the-inside monthly 0.5 2022-04-25 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/b9c6d0fa-be93-404a-ba01-c5b192df1553/photo_SXM2022021500001571.jpg Industry Focus - Five Key Takeaways from “The Metaverse: A View from the Inside” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gpgenerate.com/industry-focus/new-and-improved-media-pivots-from-founders-retirement monthly 0.5 2022-03-11 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/aa8319b2-f010-4e6e-b8fb-a1fbd2100bf5/NAIM+joins+the+agency.png Industry Focus - New and Improved Media Pivots from Founder’s Retirement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gpgenerate.com/industry-focus/microsoft-acquires-atampts-programmatic-ad-marketplace-xandr monthly 0.5 2022-01-24 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/0561f28a-dbc0-4c5b-81fa-bb8c6c351241/istockphoto-1202473889-612x612.jpg Industry Focus - Microsoft Acquires AT&T's Programmatic Ad Marketplace, Xandr - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gpgenerate.com/industry-focus/meta-outlines-new-policies-for-businesses-looking-to-advertise-amp-sell-on-its-platforms monthly 0.5 2022-01-24 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/ad145f21-809d-442f-8b41-95da4e7d1531/fb-stock-meta-1600.jpg Industry Focus - Meta Outlines New Policies for Businesses Looking to Advertise & Sell on its Platforms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gpgenerate.com/industry-focus/new-tiktok-data-shows-the-power-of-collaborations monthly 0.5 2022-01-24 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/045ac416-27a5-4062-bb0c-e3a67d07a8ba/tiktok-5323005_12801.jpg Industry Focus - New TikTok Data Shows the Power of Collaborations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gpgenerate.com/industry-focus/digital-ooh-offers-new-opportunities-in-the-new-year monthly 0.5 2021-12-10 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/d42ff82d-ac2b-4859-bdd2-1f6b1ffd54c3/Screen+Shot+2021-12-06+at+1.48.51+PM.png Industry Focus - Digital OOH Offers New Opportunities in the New Year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gpgenerate.com/industry-focus/snapchat-launches-ar-holiday-market monthly 0.5 2021-12-10 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/f33ef9f5-8637-4af6-9209-c95ebc59b4e8/Screen+Shot+2021-12-06+at+1.44.13+PM.png Industry Focus - Snapchat Launches AR Holiday Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gpgenerate.com/industry-focus/for-youtube-holiday-shopping-is-going-in-stream monthly 0.5 2021-12-10 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/68ffa038-c48a-41d9-9876-7ae9b10fc29a/GettyImages-1215678331-c93dd66b9dda41709b8e78a16edc3635.jpg Industry Focus - For Youtube, Holiday Shopping is Going In-Stream! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gpgenerate.com/industry-focus/meta-announces-marketing-updates-just-in-time-for-the-holidays monthly 0.5 2021-11-03 https://www.gpgenerate.com/industry-focus/facebook-changes-its-name-to-meta monthly 0.5 2021-11-04 https://www.gpgenerate.com/industry-focus/gp-generate-adds-biz-dev-media-director-roles monthly 0.5 2020-12-14 https://www.gpgenerate.com/industry-focus/gp-generate-social-update monthly 0.5 2020-11-16 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1605564749917-YYYFLNVOQK5RVA679QXA/brand-belief-chart.png Industry Focus - GP Generate, Social Update: Brand Beliefs https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1605564396262-2P66Q0LT5APAOPEUQ8VA/brand-belief-tweets.png Industry Focus - GP Generate, Social Update: Brand Beliefs https://www.gpgenerate.com/industry-focus/here-is-a-sample-title-02 monthly 0.5 2020-11-16 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604531552385-EP7Q3ZLMK08XO74ZM2QS/image-asset.jpeg Industry Focus - The Economy of TikTok: Lessons From the Bidding War https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604531026052-SI2Q6I5RJ4YNNGZ3SJVJ/image-asset.jpeg Industry Focus - The Economy of TikTok: Lessons From the Bidding War https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604531233367-PJTM6SWOLP6XDMHOFZ4V/image-asset.jpeg Industry Focus - The Economy of TikTok: Lessons From the Bidding War https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1604531477333-QZ037VE2BZFZCT4XXB8B/image-asset.jpeg Industry Focus - The Economy of TikTok: Lessons From the Bidding War https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1605560364508-A5D1PI5WPUYNKWS97IBY/image-asset.jpeg Industry Focus - The Economy of TikTok: Lessons From the Bidding War https://www.gpgenerate.com/industry-focus/here-is-a-sample-title monthly 0.5 2020-11-16 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1605562842178-XXNERC0D9FCA7UMIH38P/rei-tweet.gif Industry Focus - GP Generate, Social Update: Facebook Boycott https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1605562566739-KA0NJH0W0AK82HW1RV8T/logos-healthy-profit.png Industry Focus - GP Generate, Social Update: Facebook Boycott https://www.gpgenerate.com/industry-focus/category/efficiency monthly 0.5 https://www.gpgenerate.com/industry-focus/category/Programmatic monthly 0.5 https://www.gpgenerate.com/industry-focus/category/advertising monthly 0.5 https://www.gpgenerate.com/industry-focus/category/social+media monthly 0.5 https://www.gpgenerate.com/industry-focus/category/GP+Generate+News monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/Meta monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/purpose monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/believe monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/advertising monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/media monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/Snap monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/life monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/ReactiveContent monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/optimize monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/holidays monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/tiktok monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/design monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/programmatic monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/value monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/social+media monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/Facebook monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/digital monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/efficiency monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/brands monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/business monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/facebook monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/OOH monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/SocialMediaStrategy monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/ads monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/spending monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/money monthly 0.5 https://www.gpgenerate.com/industry-focus/tag/success monthly 0.5 https://www.gpgenerate.com/jobs daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1605917878592-K76DEGYHH1H6T0NIFC3W/jobs-2.jpg Join us - What is your passion? At GP GENERATE we want people to be doing what they enjoy and what they are passionate about. Whether that’s building new campaigns, reviewing analytics, finding new ways for help a customer perform — the ball is your court. We encourage team building and collaboration, but we also give you autonomy when you need it most. Let’s see if there’s a home for you here. https://www.gpgenerate.com/about-us daily 0.75 2020-12-22 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1605916049823-WZUK990DM4SKHGDNE43A/sparkler-only-updated-MI-effect_v4.gif About Us https://www.gpgenerate.com/featured-case-studies daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612292058561-CJXD0H2KI9QR48DNDBGF/cook-islands-685x500.png Featured Case Studies https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612291480457-TFTAC33Z3Q5YJMCZR26V/entertainment-ott-app-installs-685x500.png Featured Case Studies https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612290832046-A1SV8MGE5LA02HZFDYKY/lexus-ls-2018-685x500.png Featured Case Studies https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612290422909-X8HCNC7GEK2WMYNMZJNF/vans-checkboard-day-685x500.png Featured Case Studies https://www.gpgenerate.com/case-study/vans-checkerboard-day-case-study daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612302053964-MSPNOO2SCQEE0A8QG9TO/vans-checkboard-day-685x500.png Vans Checkerboard Day Case Study - CLIENT OBJECTIVE Execute a global campaign inspiring and supporting mental wellness using creativity as an outlet for mental wellbeing. Vans Checkerboard Day is an annual day dedicated to philanthropic messages from the brand and engages athletes, musicians, artists, etc. within the Vans Family to express how they support the initiative. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612549335523-D62T2CJTXNBZAV8ABBH2/vans-tik-tock-4.jpg Vans Checkerboard Day Case Study - RESULTS Vans exceeded TikTok paid media benchmarks across all regions in different areas from impressions, creations, and engagements. For the US specifically, the brand hit all benchmarks with less than half the budget typically allocated to achieve the same results. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612550014438-HSTEDQHXQFBROPLGK1H9/vans-tik-tock-5.jpg Vans Checkerboard Day Case Study - SITUATION Checkerboard Day is not a new campaign as this is an annual effort Vans engages in, and the challenge was to create energy for the message through a new or unique outlet. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612549125809-FIK997FSHLFTE51MFSKO/vans-tik-tock-3.jpg Vans Checkerboard Day Case Study - SOLUTION GP Generate worked with Vans Global Team to ideate, negotiate, and execute the first, simultaneously global initiative Vans branded TikTok campaign. The campaign supported 2020’s initiative of mental wellness using creativity as an outlet for mental wellbeing. Each region launched a Hashtag Takeover Challenge where users could directly participate with VCD and submit their own video interpretation. Each region was also supported with paid tactics that amplified awareness of VCD and the Hashtag Challenge, such as 100% SOV takeovers, prominent placements promoting the hashtag itself, and more than a dozen native TikTok Creators (influencers). https://www.gpgenerate.com/case-study/lexus-ls-2018-asian-launch-case-study daily 0.75 2021-02-02 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612305659678-7ONSV9C7CZKQIL6AAVWU/lexus-hero.jpg Lexus: 2018 LS Launch to Asian Markets https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612306633641-CGNW37VZ9GD93SRFZNSG/lexus-ls-1.jpg Lexus: 2018 LS Launch to Asian Markets - CLIENT OBJECTIVE Build awareness and generate excitement for the newly designed LS models within the Chinese, Korean, and Asian Indian segments. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612306340702-EWGN084OIS49JGXIUXYV/lexus-ls-3.jpg Lexus: 2018 LS Launch to Asian Markets - SOLUTION A comprehensive integrated media plan aimed to raise awareness of the new LS model across multiple Asian segments, while still reaching affluent older individuals. Television – Heavy rotation on TV across top in-language stations to guarantee quick and impactful awareness. Focus on News, Variety Shows, Dramas, and Sports delivered messaging across satellite, cable, and broadcast consumers who still subscribe to TV providers. Streaming/CTV – Placements across top Chinese and Korean video streaming services, iTalkBB and OnDemandKorea, allowed reach of cord-cutting individuals who consume in-language programming. Digital – Leveraged network and direct publishers to reach in-language audience through Display, Video and Mobile inventory. Social (WeChat) – Became the first U.S. advertiser on the WeChat platform, utilizing the mobile application and social network’s extensive reach within the Chinese-American community to promote the LS Launch Audio – Further engaged with the Asian-Indian audience through a custom playlist with top Indian music streaming service, Saavn. Experiential – Created a custom Lunar New Year event surrounding the new vehicle launch, with top Asian celebrities and influencers. Brand Study – With trusted partner Amobee, we conducted a Nielsen brand study to measure lift in brand awareness among the Chinese-American audience. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612306140596-3X73VU4B8LM8EINNAR36/lexus-ls-2.jpg Lexus: 2018 LS Launch to Asian Markets - SITUATION In recent years, the previous-generation LS, while very luxurious and capable, struggled in the prestige luxury category as its competitors offered new, more attractive vehicles. We introduced and built awareness and desirability of the new LS among Chinese consumers using platforms and tactics that brought to life the new Lexus brand tagline of “Experience Amazing.” https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612306509567-8Q33Y02SHDJZBSP0PMLL/lexus-ls-4-nielsen-wechat.jpg Lexus: 2018 LS Launch to Asian Markets - RESULTS Overall our digital campaign exceeded benchmarks, with a CTR of 0.21% and VCR of 77%. Nielsen reported brand awareness rose by 40% after the campaign. On WeChat, our ad generated an engagement rate of 31%, exceeding the benchmark of 1%. 61.5% MORE than the auto click-through rate benchmark. https://www.gpgenerate.com/case-study/entertainment-ott-app-installs-case-study daily 0.75 2021-02-03 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612309686928-QPM7BWNTAL215Z6DQBSB/app-installs-signups-hero.jpg OTT Entertainment: App Installs and Signups https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612310087564-T4SGEJJ4EH1P8E1SHCG2/ott-entertainment-2.jpg OTT Entertainment: App Installs and Signups - SITUATION Prior to GP GENERATE’s campaign launch, the entertainment OTT brand had recently launched a holiday promotion in order to boost sign ups and trials of the app. The KPI was to attain an efficient CPA (lower than what they normally get for their evergreen campaigns). GP GENERATE was given two sets of creative – one focused on Kids titles and one on a Favorites collection to drive sign-ups. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612310414980-VBI1RNY73SXSW0BGGIC2/ott-entertainment-4.jpg OTT Entertainment: App Installs and Signups - RESULTS Overall CPA was over 60% lower than the client’s goal Through optimizing by creative, ad size, tactic, we decreased CPA by over 29% from launch week to final week The install to trial rate was 11.68% https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612310246306-IHMV1C1IHM4JHI8RZ4KQ/ott-entertainment-3.jpg OTT Entertainment: App Installs and Signups - SOLUTION In order to drive sign-ups and app downloads, GP GENERATE focused on lower funnel tactics amongst a highly qualified audience with equal weight towards both sets of creatives. The audience tactics included: Programmatic Display (in-house): — Cord Cutters — High Spending Streamers + Brand Fans — Intelligence Generator (trending keyword targeting) – most efficient CPA — Brand Fans https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612309831232-OPGA1XOG6WOHHAYSL2AN/ott-entertainment-1.jpg OTT Entertainment: App Installs and Signups - CLIENT OBJECTIVE Drive free trial sign-ups and app installs. https://www.gpgenerate.com/cook-islands-increase-awareness-and-visits daily 0.75 2021-02-03 https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612312231272-7WCS93337VGD3P8N4Q69/cook-islands-3.jpg Cook Islands: Increase Awareness and Visits - SITUATION Awareness levels of the Cook Islands were very low, compared to other South Pacific islands. The client (Cook Islands Tourism North America) was tasked to increase tourism to the islands, as well as the total volume of passengers on Air New Zealand flights to the destination. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612310965828-P8FHDMS0XZTAD35HNN5V/cook-islands-1.jpg Cook Islands: Increase Awareness and Visits https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612312145478-640EZHN3E6Q3ZLQ0P9BG/cook-islands-4.jpg Cook Islands: Increase Awareness and Visits - SOLUTION Leveraged the Air New Zealand brand for its trusted brand and reputation among travelers, and it’s free Cook Islands stopover program to raise awareness of the little paradise. Developed a comprehensive digital plan to drive overall conversions (ANZ flight bookings to the Cook Islands) — Ad Networks: Utilized digital networks for their scale and efficiencies when reaching users throughout their purchase journey. Optimized performance to maximize ROAS, and ran a mix of cross-device display and pre-roll video units to reach users on various devices throughout their day. — SEM: Leveraged SEM search strategies to reach qualified users through relevant content and keywords https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612312018027-Y5BEZVZT07X7RXR0631U/cook-islands-5.jpg Cook Islands: Increase Awareness and Visits - RESULTS The Cook Islands Tourism and Air New Zealand co-op campaign successfully increased passengers by 41% YOY, while revenue increased by 202% YOY. https://images.squarespace-cdn.com/content/v1/5e9515801a2cc96f64040ef3/1612311126590-3V4GHX6IZ8CMBYU7X5NI/cook-islands-2.jpg Cook Islands: Increase Awareness and Visits - CLIENT OBJECTIVE Increase consideration of the Cook Islands as a preferred travel destination and raise awareness and conversions for the free stopover opportunity from New Zealand to Cook Islands, exclusively through the award-winning airline, Air New Zealand.