GP Generate helped Lobos 1707 show up at the intersection of conversation and culture

Relevance is created in real time. Our reactive content strategy for Lobos 1707 is a testament to how timely, culturally attuned storytelling can deepen brand connection and visibility without sacrificing craft.

Over the past few months, we've helped Lobos 1707 show up at the intersection of conversation and culture, including:

- We celebrated LeBron James, a founding partner of Lobos 1707, on his historic achievement as the first NBA player to score 50,000 career points. Our tribute was bold yet respectful, resonating deeply across social platforms and reinforcing Lobos' connection to influential sports and culture.

- We developed cocktails inspired by the striking looks from the Met Gala, capturing the carpet's glamour in real-time. This approach seamlessly tied into Lobos' positioning as a luxury brand with a focus on innovative mixology, elevating brand presence during a key cultural event.

- We also tapped into fan-favorite TV moments by creating a frozen piña colada recipe inspired by the viral scene from "The White Lotus." In that episode, Locklan casually drinks a smoothie that had been sitting in a blender since the night before. The post was paired with the cheeky caption, “Don’t be a Lochlan,” which boosted the joke and gave audiences an instant inside reference. This not only engaged our audience with humorous content but also demonstrated the brand's cultural awareness.

This work isn't just about speed; it's about cultural fluency, creative restraint, and knowing when a brand should speak and how. Here at GP Generate, we believe that mastering real-time relevance is essential for brands aiming to stay at the forefront of cultural conversations.

Kudos to Elizabeth Calvert, Takwan H., and Florianne Jalac for developing this reactive approach with purpose, flexibility, and brand consistency.