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With the rise of digital, traditional media has seen some interesting challenges. That being said, rather then sunsetting one form of media for another, why not track your customers across all of the media they traverse? Let’s learn about their full journeys and varied touch points together. This is how we’ll develop services and communications that go above and beyond customer expectations. This is how brands get built.

Five Key Takeaways from “The Metaverse: A View from the Inside”
social media, advertisingEstefania PalacioApril 25, 2022social media
New and Improved Media Pivots from Founder’s Retirement
advertising, GP Generate NewsEstefania PalacioMarch 10, 2022
Microsoft Acquires AT&T's Programmatic Ad Marketplace, Xandr
Programmatic, advertisingEstefania PalacioJanuary 24, 2022programmatic, digital, advertising
Meta Outlines New Policies for Businesses Looking to Advertise & Sell on its Platforms
social media, advertisingEstefania PalacioJanuary 24, 2022social media, facebook, Meta
New TikTok Data Shows the Power of Collaborations
advertising, social mediaEstefania PalacioJanuary 24, 2022social media, tiktok
Digital OOH Offers New Opportunities in the New Year

Digital OOH (DOOH) has been leading this resurgence spiking almost 80% compared to Q2 2020 - how can your brand use DOOH to bring dynamic, scaleable, and flexible digital ads into the real world?

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advertising, efficiencyEstefania PalacioDecember 10, 2021programmatic, OOH, digital, media
Snapchat Launches AR Holiday Market

The sleigh bells are ringing all the way to Snap’s Holiday Market - the new e-commerce feature from Snap!

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social media, advertising, efficiencyEstefania PalacioDecember 10, 2021social media, Snap, holidays
For Youtube, Holiday Shopping is Going In-Stream!

Youtube is also looking to get into the holiday spirit, with a series of upcoming shopping live-streams just in time for the holidays.

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advertising, social mediaEstefania PalacioDecember 10, 2021social media, optimize
Meta Announces Marketing Updates Just in Time for the Holidays

In the past couple of weeks, Meta has implemented several changes to its Family of Apps as part of the big push towards e-commerce in 2022.

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advertising, efficiency, social mediaEstefania PalacioNovember 3, 2021social media, efficiency, Facebook, Meta, media
Facebook Changes Its Name to Meta

The rumors are true – this week Facebook announced that it would be changing its company name to ‘Meta’. Find out what the name change means for your business!

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advertising, efficiency, social mediaEstefania PalacioNovember 3, 2021social media, advertising, media, Facebook
GP GENERATE Adds Biz Dev, Media Director Roles

GP GENERATE Adds new Directors to help nurture sales while rapidly growing and to also to more accurately serve their Southern California Edison account.

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advertising, efficiency, social mediaDavid MartinezDecember 14, 2020
GP Generate, Social Update: Brand Beliefs

Culturally, we are at a precipice where “silence is consent.” Not only are brands expected to take a stance, but they are held accountable for their beliefs.

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advertising, efficiency, social mediaDavid MartinezNovember 16, 2020brands, believe, value, purpose
The Economy of TikTok: Lessons From the Bidding War

But while the phrase is turned too often, it’s still true. And no more important than right now, a time when we’re consuming more, going out less, and a Silicon Valley giant won the bidding war over one of the most downloaded content apps, TikTok.

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social media, advertising, efficiencyDavid MartinezNovember 4, 2020design, money, success
GP Generate, Social Update: Facebook Boycott

This is an accountability campaign calling for brands to boycott Facebook (and Instagram), demanding change around racism, misinformation, and harmful content on the platforms.

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advertising, social media, efficiencyDavid MartinezOctober 7, 2020life, ads, spending, business, optimize

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