Dan Galaraga has joined our team as VP of Integrated Media

We’re excited to welcome Dan Galaraga to GP Generate as our new VP, Integrated Strategy, leading efforts on our Lexus business.

With more than 25 years of media leadership experience, Dan brings a wealth of cross-channel strategy expertise, multicultural insight, and performance-driven planning—especially within the automotive category. He’s helped shape the media approach for brands like Mazda, Kia, Hyundai, Mitsubishi, Acura, Hilton Hotels, and Qatar Airways.

At GP Generate, Dan will play a key role in strengthening our integrated strategy practice—elevating how we connect media, data, and insights to drive meaningful results for our clients.

Welcome to the team, Dan!