GP Generate LLC – Privacy Policy


Section 1 - Introduction & Scope

Welcome to GP Generate LLC (“GP Generate,” “we,” “our,” or “us”). As a digital advertising agency, we are committed to maintaining transparent and compliant privacy practices. This Privacy Policy outlines how we collect, use, process, retain, and disclose your personal information when you visit our website at https://www.gpgenerate.com/ (the “Site”).

Scope & Exclusions: This Privacy Policy applies strictly to personal information collected directly through gpgenerate.com in our capacity as a Data Controller. This policy does not apply to personal data we process on behalf of our advertising clients in our capacity as a Data Processor or Service Provider during client marketing campaigns. Personal data collected during client campaigns is governed by our respective client contracts and client privacy policies.

Section 2 - Information We Collect

We collect personal information through two primary pathways:

A. Information You Provide Directly

When you contact us via our Site (e.g., filling out a contact form, requesting a consultation, or subscribing to agency communications), we collect personal data you voluntarily submit, including:

  • First and last name

  • Email address

  • Company name and job title

  • Phone number

  • Any details provided within your message body

B. Information Collected Automatically

As you navigate through our Site, we use automated tracking technologies (such as cookies, web beacons, and pixels) to gather technical data, including:

  • IP addresses and unique device identifiers

  • Browser type, version, and operating system

  • Site activity data (e.g., pages viewed, time spent on pages, referral URLs, and clicked links)

  • Approximate geolocation based on IP address

Section 3 - How We Use Your Data

We process collected data for the following legitimate business purposes:

  • Communication & Sales Inquiries: To respond directly to contact form inquiries, deliver requested proposals, and manage business-to-business (B2B) communications.

  • Site Optimization: To analyze traffic patterns, ensure system integrity, diagnose server issues, and enhance website functionality.

  • Marketing & Ad Campaigns: To provide relevant agency updates and deliver targeted advertising regarding GP Generate’s services across third-party platforms.

  • Security & Compliance: To prevent fraudulent activity, protect our infrastructure, and fulfill legal or audit obligations required by agency partners and vendors.

Section 4 - Disclosure & the "Sale" or "Sharing" of Data

GP Generate LLC does not sell your personal information for monetary compensation.

However, under certain state privacy statutes (such as the California Consumer Privacy Act / California Privacy Rights Act), allowing third-party ad tech pixels and analytics tags to collect data on our Site for cross-context behavioral advertising may be defined as a "Sale" or "Share" of personal information.

We disclose data only under the following conditions:

  • Service Providers & Vendors: We share data with third-party vendors (e.g., website hosting, CRM platforms, email delivery, and analytics tools) under strict contracts that forbid them from using your personal data for any purpose other than providing services to GP Generate.

  • Advertising & Analytics Partners: We allow third-party ad networks and analytics platforms (e.g., Google Analytics, Meta) to collect technical data via cookies to serve targeted ads and measure ad performance.

  • Legal Disclosures: We may disclose data if legally required by subpoena, court order, or regulatory enforcement actions.

Section 5 - Cookie Policy & Universal Opt-Out Signals

Types of Cookies We Use

  • Strictly Necessary Cookies: Essential for core website operations.

  • Performance & Analytics Cookies: Enable us to count visits and traffic sources to evaluate performance.

  • Targeting & Advertising Cookies: Used to build a profile of your interests and show you relevant GP Generate advertisements on other platforms.

Managing Your Cookie Preferences

You have full control over how cookies are deployed on your device:

  • Cookie Consent Banner: You can accept or decline non-essential cookies via the banner displayed on your initial visit to our Site.

  • Global Privacy Control (GPC): Our Site is configured to automatically detect and honor Global Privacy Control (GPC) browser signals. If your browser broadcasts a GPC opt-out signal, our system automatically disables non-essential advertising and analytics cookies, treating it as an automatic "Do Not Sell or Share My Personal Information" request.

  • Do Not Sell / Share Link: You can adjust your preferences at any time by clicking the "Do Not Sell/Share My Personal Information" link located in our website footer.

  • Industry Opt-Out Tools: You can also manage third-party ad targeting preferences globally via the Digital Advertising Alliance (DAA) WebChoices Tool or the Network Advertising Initiative (NAI) Opt-Out Page.

Section 6 - Data Retention Schedule

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or comply with legal requirements:

  • Contact Form Data: Retained for up to 3 years from the date of last contact unless an active client or business relationship is established, in which case data is retained for the duration of the contract plus standard legal audit windows.

  • Cookie & Web Analytics Data: Retained for a maximum of 14 to 26 months, after which it is automatically deleted or aggregated into non-identifying technical stats.

Section 7 - Statutory Privacy Rights

Depending on your jurisdiction (including states such as California, Virginia, Colorado, Connecticut, and Utah, as well as international regions like the EU/UK under GDPR), you may hold specific consumer privacy rights regarding your personal information:

  • Right to Know / Access: The right to request details on the categories and specific pieces of personal data we have collected about you.

  • Right to Delete: The right to request the deletion of your personal data held by us, subject to standard legal exceptions.

  • Right to Correct: The right to request correction of inaccurate or incomplete personal information.

  • Right to Opt-Out of Sale / Sharing: The right to direct us not to "sell" or "share" your personal data for targeted or cross-context behavioral advertising.

  • Right to Non-Discrimination: You will never receive discriminatory treatment or diminished service quality for exercising any of your privacy rights.

To exercise any of these rights, please submit a request to hl@gpgenerate.com. We will verify and process your request within the timeframe required by applicable law (typically 45 days).

Section 8 - Data Security Safeguards

We implement appropriate administrative, physical, and technical controls (including encryption in transit and access-restricted servers) designed to protect your personal data against unauthorized access, loss, alteration, or disclosure. All vendors handling our data undergo risk assessments to verify their compliance standards.

Section 9 - Third-Party Links & Minors

  • Third-Party Websites: Our Site may contain links to client websites, partner portals, or third-party platforms. We are not responsible for the privacy policies or content of external sites.

  • Children’s Privacy: Our Site is strictly intended for adult, business-to-business audiences. We do not knowingly collect personal data from individuals under 18 years of age.

Section 10 - Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy to reflect evolving legal standards, vendor compliance updates, or business practices. Revisions take effect immediately upon being published to this page.

Section 11 - Contact Our Compliance Team

For questions, cookie opt-outs, or formal privacy requests, contact us at:

GP Generate LLC

Attention: Compliance Department

Website: https://www.gpgenerate.com/

Email: compliance@gpgenerate.com