For Youtube, Holiday Shopping is Going In-Stream!

As the holidays get closer, social apps such as Instagram, Facebook and Pinterest have turned their focus to live-stream shopping. These apps have been running their own shopping live-streams with influencers and celebrities as they work on maximizing their commercial potential.

Now it seems Youtube is also looking to get in, with a series of upcoming shopping live-streams just in time for the holidays. These live-streams will enable viewers to interact with influencers and celebrities in real-time and facilitate direct shopping in-app. As influencers mention a product, consumers will have the ability to purchase the item in-app through links provided.

YouTubers have become a trusted voice for many, particularly younger viewers, on the app. Many influencers build their brand around recommend products and creators through their uploads. Youtube’s live-stream shopping experience expands on this concept and provides a more immediate link between recommendations and purchasing. 

The social app hopes to expand this feature to enable all users to create their own shopping streams, providing more opportunities for creators to monetize their products via uploads and live streams. 

As always, GP Generate will be keeping our nose to the ground as this feature develops, brainstorming new ways to utilize this technology to best serve your business!